24th June 2023
COLLARD RELEASES EXPO13
Following the release of his latest project, Collard give us an insight into his creative process
Tasked with creating the visual components that would bring meaning, relevance and differentiation to the Uniqlo Covent Garden store launch, I leaned on the brand’s clean, modern spirit and extensive collaboration with Japanese pop culture in an approach to pay homage to a vibrant heritage.
Growing up amidst the awakening wonder of manga and anime I paid fond attention to the live portrait station, converting the work of the on-site artists into conspicuous manga panels that adorned the worktops, and standalone frames that invited guests to momentarily become a main character of the comic strip. Finishing off with the small detail of the Uniqlo logo in a stamp form inspired by Hanko – name seals common in Japan.